Industrial automation
Marketing for automation companies that engineers take seriously.
Makers, integrators and Indian subsidiaries of global brands in controls, sensors, drives, robotics, and test and measurement.
How your buyers decide
Plant heads, maintenance managers and OEM design engineers search by specification, part number and application. They compare datasheets, ask peers and check whether you can support them locally.
What they check first
What gets in the way
The same three problems come up in almost every industrial automation company we speak to.
Buyers search by part number
Engineers type the exact specification. If your pages do not match it, a distributor or marketplace ranks instead.
The global brand hides the Indian company
Subsidiaries often cannot change the parent website, so Indian buyers never find the local team.
Proof stays in the plant
Your best work happens inside customer sites, and none of it reaches LinkedIn or the website.
Where we put the work
You are the Indian arm of a global brand. The global website does not rank for Indian buyers, and you may not control it. We build the India presence around it: local pages, LinkedIn and search, without breaking the parent brand.
- Product and application pages that match specification searches
- Application stories and video from real installations
- Chairman and engineer presence on LinkedIn
- AI visibility for "best supplier in India" questions
The practices that matter most here
We usually start with two of these, then add the others as the first ones start working.
AI visibility and SEO
Specification and application pages that rank, and AI answers that name you.
See the practiceLinkedIn and leadership authority
A chairman and engineers that plant heads recognise before the first meeting.
See the practiceVideo and content
Installations and products in use, filmed and turned into proof.
See the practiceWebsites
An India site or section that works alongside the parent brand.
See the practice
Questions buyers in this sector ask us
We cannot change our global website. Can you still help?
Yes. We build Indian presence around it: local pages or a microsite where allowed, LinkedIn, listings and search, without breaking parent brand rules.
Do distributors compete with us in search?
Often, yes. We help you rank for your own products and make clear when to buy direct and when through a partner.
See what your buyers see when they look you up.
Book a 30 minute call, or ask for a free visibility review. If we are not the right fit, we will say so on the call.