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Sales and growth consulting

Never lose an enquiry again.

We set up the systems and habits that turn enquiries into orders, from the CRM to the sales conversation to the business platforms you list on.

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A sales process mapped on a whiteboard during a team meeting

What we see in most engineering companies

Enquiries arrive from the website, email, phone, IndiaMART, TradeIndia, trade shows and LinkedIn. They sit in personal inboxes, follow ups slip, and nobody can say which channel produced the order.

Signs you need this

  • Enquiries sit in personal inboxes and WhatsApp chats.
  • Nobody can say which channel produced last quarter’s orders.
  • Follow ups depend on one person remembering.
  • IndiaMART or TradeIndia leads arrive, but most go cold.

What is included

Each part is scoped in writing before we start, so you know exactly what happens every month.

CRM and workflow setup

Matched to your real sales stages, with lead capture from every channel. Mainly Zoho.

Sales process

Qualification, follow up rhythm, proposal format and handover, written down and trained.

IndiaMART and TradeIndia

Listings, catalogues and lead handling managed, so platform enquiries do not go cold.

Business directories

Accurate, complete profiles on the platforms your buyers use.

Marketing and business consulting

Positioning, market entry and growth planning with the founder.

Dashboard for the MD

Enquiries, pipeline and conversion by source, in one view.

How it works

The same four stages every time, adjusted to your products, your people and your markets.

  1. 1

    Map the process

    How enquiries arrive today, who handles them, and where they are lost.

  2. 2

    Set up the CRM

    Stages, fields and lead capture from every channel, mainly on Zoho, with your existing contacts moved in.

  3. 3

    Write the playbook

    Qualification, follow up rhythm, proposal format and handover, written down and trained.

  4. 4

    Review and improve

    A monthly look at response times and conversion by source, and decisions on where to spend.

A strategy workshop in a glass walled meeting room beside a factory floor

Marketing brings the enquiry. A process makes sure someone answers it.

What you get every month

How we measure itResponse time to enquiries, conversion by stage, and revenue by lead source. We agree a baseline before we start and report against it every month.

How it starts

A short diagnosis of where you stand today, against three competitors, before we propose anything.

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  • CRM support and improvements
  • IndiaMART and TradeIndia listing and lead handling
  • Pipeline and source reporting for the MD
  • Sales process coaching for the team
  • Marketing and business consulting with the founder

Who it is for

Growing companies whose marketing now produces enquiries faster than the sales process can handle them.

A large fabricated assembly lifted by an overhead crane beside export cratesManufacturing and exportersAn engineer with a teach pendant beside a robotic work cellIndustrial automationA circuit board leaving a pick and place machine on a surface mount lineElectronics manufacturing

Questions about sales and growth consulting

Which CRM do you use?

Mainly Zoho. We can also work with the CRM you already have.

Are IndiaMART leads worth it?

For engineered products they can be, when listings are positioned well and leads are answered fast. We help you decide where to spend.

Can you move us off Excel?

Yes. We migrate your existing contacts and deals, then train the team.

Do we have to buy Zoho?

No. Zoho is what we know best, but we can work with the CRM you already use if it fits your process.

Can you train our sales team?

Yes. We run short sessions on the new process and the CRM, and review how it is going after the first month.

Works best with the other practices

Each practice works alone. Together they cover every place a buyer checks you, with one plan and one report.

See what your buyers see when they look you up.

Book a 30 minute call, or ask for a free visibility review. If we are not the right fit, we will say so on the call.

Book a strategy callGet a free visibility review