LinkedIn and leadership authority
Be recognised before the first meeting.
We build your chairman's voice on LinkedIn, grow a network of the people who matter to your business, and turn that attention into conversations.
What we see in most engineering companies
Decision makers look up the chairman before they reply to an email or accept a meeting. Most engineering leaders have a dormant profile, and the company page posts festival greetings. Vendors, partners and industry leaders never get to know who is behind the company.
Signs you need this
- Your chairman’s profile has not been updated in years, or still lists an old title.
- The company page posts festival greetings and little else.
- Prospects ask for an introduction call because they cannot tell who you are from LinkedIn.
- Competitors with smaller plants get invited to speak and quoted in the trade press.
What is included
Each part is scoped in writing before we start, so you know exactly what happens every month.
Chairman and founder profile rebuild
A profile that tells a buyer who you are, what you make and why it matters, in ten seconds.
Weekly posts in your voice
Written from a monthly conversation, site visits and your engineers' stories. Nothing goes out without your approval.
Networking with intent
Connections with vendors, industry leaders, associations and prospects, not only buyers.
LinkedIn outreach
Personal, researched messages to the accounts you want to reach, sent from your profile.
Company page management
Application stories, project updates, certifications and proof, posted on a steady rhythm.
Monthly report
Reach, profile views from target companies, new connections and enquiries against your baseline.
How it works
The same four stages every time, adjusted to your products, your people and your markets.
- 1
Positioning session
Two hours with the chairman or MD to agree what they and the company should be known for, and who needs to hear it.
- 2
Profile rebuild
Headline, about section, featured work and experience rewritten for buyers, partners and future hires.
- 3
Monthly conversation
One hour a month. We bring questions, they bring stories from the plant, the market and customer visits.
- 4
Publish, network, report
Weekly posts, steady connection building with the right people, outreach to target accounts and a monthly report.
One honest conversation a month becomes four weeks of posts, a newsletter and a sales story.
What you get every month
How we measure itImpressions and reach, profile views from target companies, the quality of new connections, and conversations started. We agree a baseline before we start and report against it every month.
An industrial automation chairman went from 700 to 26,389 LinkedIn impressions in 90 days, with no paid promotion.
Read the case study- Weekly posts for the chairman, written from the monthly conversation
- Company page updates: projects, applications, certifications and people
- Connection requests and follow up with vendors, industry leaders and prospects
- Researched outreach messages to agreed target accounts
- Comment and engagement support on industry conversations
- A monthly report on reach, profile views by company and conversations started
Who it is for
Founders, chairmen and MDs of engineering companies who are respected offline but almost invisible online, and who will give us one hour a month.
Questions about LinkedIn and leadership authority
How much of my time does it take?
About one hour a month for a conversation with us, plus a quick review of drafts. We do the writing, posting and networking.
Will the posts sound like me?
Yes. We write from your own words and stories, and you approve every post before it goes live.
Personal profile or company page first?
Usually the chairman or founder. People engage with people, and the company page grows from that attention.
Can you also handle our senior engineers and sales heads?
Yes. Once the chairman’s presence is running, we often add two or three senior people so the company is seen through several credible voices.
Do you use automation tools to send connection requests?
We keep networking personal and within LinkedIn’s limits. The goal is the right connections, not the largest number.
Works best with the other practices
Each practice works alone. Together they cover every place a buyer checks you, with one plan and one report.
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See what your buyers see when they look you up.
Book a 30 minute call, or ask for a free visibility review. If we are not the right fit, we will say so on the call.