Websites
A website your buyers trust and your engineers are proud of.
We plan, write and build websites that answer a buyer's technical questions and make it easy to ask for a quote.
What we see in most engineering companies
Most engineering websites read like a brochure: a slider, an about page and a contact form. Buyers arrive with a specification and leave without an answer.
Signs you need this
- Buyers ask on the phone for information that should be on your website.
- Product pages are images of brochures, so search engines cannot read them.
- The site is slow on a phone, or breaks on small screens.
- Enquiries go to one inbox and nobody knows which page produced them.
What is included
Each part is scoped in writing before we start, so you know exactly what happens every month.
Product and application pages
Organised the way buyers search, with specification tables and datasheet downloads.
RFQ and enquiry forms
Sent straight to your CRM and sales team, with the source of every lead recorded.
Proof pages
Industries served, case studies, certifications and test capability.
Speed and mobile
Fast pages on a phone, passing Core Web Vitals.
Search and AI ready
Schema, technical SEO and access for AI crawlers from launch.
Easy updates
An editor your team can use without a developer.
How it works
The same four stages every time, adjusted to your products, your people and your markets.
- 1
Discovery
Your products, buyers and sales process, plus the searches and questions the site must answer.
- 2
Structure and content
Sitemap, page plans and copy written from datasheets and conversations with your engineers.
- 3
Design and build
A fast, accessible site with clean code, schema and an editor your team can use.
- 4
Launch and care
Redirects from old URLs, Search Console monitoring after launch, and ongoing updates if you want them.
What you get every month
How we measure itPage speed, rankings, enquiry form conversion and the number of RFQs from the website. We agree a baseline before we start and report against it every month.
A short diagnosis of where you stand today, against three competitors, before we propose anything.
Get a free visibility review- New product, application and case study pages as you grow
- Speed, security and uptime checks
- Form and CRM checks so no enquiry is lost
- Search Console monitoring and fixes
- Content updates from your team, published within agreed times
Who it is for
Companies whose current website is a brochure, and who want a site that answers technical questions and turns visits into RFQs.
Questions about websites
WordPress or custom code?
Both. We recommend based on who will update the site and how fast it needs to be.
Do you write the content?
Yes, from your datasheets, brochures and conversations with your engineers.
Will a redesign hurt our rankings?
Not when it is done properly. We map and redirect every old URL and watch Search Console after launch.
How long does a new website take?
Most engineering websites take eight to twelve weeks from discovery to launch, depending on the number of products and how quickly content is approved.
Who owns the website?
You do. The domain, the code and the content are yours, and we hand over access in full.
Works best with the other practices
Each practice works alone. Together they cover every place a buyer checks you, with one plan and one report.
LinkedIn and leadership authority
Personal branding for your chairman, networking with vendors, industry leaders and prospects, and LinkedIn outreach.
See the practiceAI visibility and SEO
Get named when buyers ask ChatGPT, Gemini or Perplexity for suppliers, and rank on Google for the searches they make.
See the practiceVideo and content
Projects, products, expos and events documented on video, company profile films, and social media for international markets.
See the practiceReputation and channels
Online reputation management, plus WhatsApp broadcasts and LinkedIn newsletters that keep your clients informed.
See the practiceSales and growth consulting
CRM and workflow setup, sales process, marketing and business consulting, and IndiaMART and TradeIndia management.
See the practice
See what your buyers see when they look you up.
Book a 30 minute call, or ask for a free visibility review. If we are not the right fit, we will say so on the call.